_______________ are those individuals and groups who have an interest in the organization and are able to influence the organization's ability to meet its goals

To speak with clarity is to

A) enunciate every word so your audience clearly understands what you are saying. B) speak at a loud enough volume so all listeners can hear you. C) present information in a straightforward, factual manner. D) express ideas so that the listener understands the intended message accurately.

According to Lucien Matrat, creator of an international code of ethics for public relations, the first step in establishing public relations policies is harmonizing the interests of an enterprise with the interests of those on whom its growth depends. What does he say is the next step?

a. motivating publics b. putting these public relations policies into practice c. consulting the body of knowledge d. developing a global public relations plan