The "silent majority" represents a condition in which:
A. A vocal minority really is a solid majority.
B. The winning side on an issue remains silent in order to mislead public opinion pollsters.
C. Individuals think their opinion conflicts with those of most other people.
D. Media coverage portrays the majority view, thereby making public expression unnecessary.
E. None of the above occurs.
C
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Which of the following tasks of the salesforce refers to conducting market research and doing intelligence work?
A) servicing B) communicating C) targeting D) prospecting E) information gathering
Wheelwright and Clark provide a model which emphasizes cross-functional integration and provides the primary activities of engineering, marketing, and manufacturing for each development phase
Indicate whether the statement is true or false