Which is NOT among the attributes of color and its role in packaging?
A) produces psychological reactions
B) works on people's subconscious mind
C) becomes too big an issue for marketing departments
D) produces pleasant or unpleasant reactions
E) can inform consumers about quality, value, and purity
C
Business
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____________ Is the way an organization attempts to achieve its overall performance objectives.
a. strategy b. positioning c. business mission d. target marketing e. none of the above
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An important distinction between service leaders and firms in other categories is how they approach value creation
Indicate whether the statement is true or false
Business