____________ Is the way an organization attempts to achieve its overall performance objectives.

a. strategy
b. positioning
c. business mission
d. target marketing
e. none of the above

Ans: a. strategy

Business

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Virtual merchants face potentially large costs for all of the following except:

A) building and maintaining a Web site. B) building and maintaining physical stores. C) building an order fulfillment infrastructure. D) developing a brand name.

Business

Inventoriable costs versus period costs

Each of the following cost items pertains to one of these companies: Star Market (a merchandising-sector company), Maytag (a manufacturing-sector company), and Yahoo! (a service-sector company): a. Cost of lettuce and tomatoes on sale in Star Market's produce department b. Electricity used to provide lighting for assembly-line workers at a Maytag refrigerator-assembly plant c. Depreciation on Yahoo!'s computer equipment used to update its Website d. Electricity used to provide lighting for Star Market's store aisles e. Depreciation on Maytag's computer equipment used for quality testing of refrigerator components during the assembly process f. Salaries of Star Market's marketing personnel planning local-newspaper advertising campaigns g. Perrier mineral water purchased by Yahoo! for consumption by its software engineers h. Salaries of Yahoo!'s marketing personnel selling advertising i. Depreciation on vehicles used to transport Maytag refrigerators to retail stores Required: 1. Distinguish between manufacturing-, merchandising-, and service-sector companies. 2. Distinguish between inventoriable costs and period costs. 3. Classify each of the cost items (a–h) as an inventoriable cost or a period cost. Explain your answers.

Business