Which of the following would NOT be considered a socially-oriented activity for a firm?

Businesses that specialize in selling businesses are known as

Which of the following BEST describes the AIDA concept?

a. It is a model effectively showing that advertising can move people to the purchase stage. b. It demonstrates that buyers go through nine stages on the way to making a decision. c. It is a budget plan based on the effectiveness of various promotion mixes in achieving certain objectives. d. It is a model for reaching promotional objectives that outlines a sequential process for effective promotion.