Which of the following BEST describes the AIDA concept?
a. It is a model effectively showing that advertising can move people to the purchase stage.
b. It demonstrates that buyers go through nine stages on the way to making a decision.
c. It is a budget plan based on the effectiveness of various promotion mixes in achieving certain objectives.
d. It is a model for reaching promotional objectives that outlines a sequential process for effective promotion.
Ans: d. It is a model for reaching promotional objectives that outlines a sequential process for effective promotion.
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A corporate bond has a face value of $1,000 and a coupon rate of 5%. The bond matures in 15 years
and has a current market price of $925. If the corporation sells more bonds, it will incur flotation costs of $25 per bond. If the corporate tax rate is 35%, what is the after-tax cost of debt capital? A) 3.74% B) 5.29% C) 6.78% D) 4.45%
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