Depending on what is to be accomplished with the marketing plan, what are the different ways of viewing
an organization?
What will be an ideal response?
The term "organization" can be viewed in different ways, depending on what is to be accomplished with the
marketing plan.
• Small Companies (like start-ups): Marketing plan for the entire firm
• Large Companies (like IBM): Marketing plan for a strategic business unit (SBU)
• Product/Service Companies: Marketing plan for specific products or services
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An offer or counteroffer could be expressed in all of the following, except;
a. email b. text c. telex d. fax
The first continuous and organized research is believed to have been conducted in 1911 for ________ to be used ________
A) MRA; to sell its publications B) MRA; to locate outdoor billboards in the best locations C) Curtis Publishing Company; to better sell advertising space D) Curtis Publishing Company; to determine the optimal mix of cable TV channels on which to advertise E) Charles Coolidge Parlin; to determine pay scales for employees