The first continuous and organized research is believed to have been conducted in 1911 for ________ to be used ________
A) MRA; to sell its publications
B) MRA; to locate outdoor billboards in the best locations
C) Curtis Publishing Company; to better sell advertising space
D) Curtis Publishing Company; to determine the optimal mix of cable TV channels on which to advertise
E) Charles Coolidge Parlin; to determine pay scales for employees
C
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Which of the following is TRUE about leadership and management?
A. Leadership focuses primarily on the activities of planning, organizing, leading, and controlling. B. The terms leadership and management mean the same thing. C. A person can't be both a good manager and a good leader. D. Leadership is closely related to activities such as agenda setting, aligning, inspiring, and monitoring.
Use cases written at the ________ level focus on user goals
A) White B) Blue C) Black D) Kite