Once the thesis is formulated, questions about the thesis help to generate

Public relations professionals use research for which of the following reasons?

A) achieving credibility with management B) defining audiences and segmenting publics C) formulating strategy D) testing messages E) all of the above

A well-known writer is scheduled to deliver a humorous after-dinner speech the same day a mass shooting has occurred, dominatingnews and conversations across the country. Which context will probably influence her presentation the most?

a. temporal context b. physical context c. socio-psychological context d. cultural context