Employers like to see an objective statement on your resume because they care what you want as much as they care what you are going to do for them

All of the following are guidelines provided by the Marketing Research Association (MRA), EXCEPT:

a. prohibiting clickstream tracking b. posting a privacy policy to explain how data is used. c. prohibiting market researchers from de-anonymizing data d. discontinuing follow-up e-mails if requested by respondents e. removing identifying information from the data file

A customer who reports that Lexus is the first car he thinks of in the "luxury automobile" category is describing a:

A) top-of-mind brand B) top-choice brand C) quality choice brand D) top-of-industry brand