In a waiting-line problem, increasing advertising expenditures, increasing the number of promotions, or changing the price of a service is most likely to affect:

________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

A) Marketing management B) Knowledge management C) Operations management D) Strategic management E) Distribution management

Marketing managers at Computex concentrate their promotional efforts on advertising the low price of their computer components. What business strategy is Computex supporting?

A) focus B) cost leadership C) differentiation D) related diversification