The burden of proof rests with the persuasive speaker who advocates change.

Lynn was asked to audit her organization's newsletter and assess what percentage of articles had been published on corporate finances over the past six months

Lynn selected a representative sample of past issues of the newsletter and categorized the stories under general headings. After a thorough examination of the samples, she found that 25 percent of the articles had been written on corporate finances. Which evaluation technique did Lynn use? a. Content analysis b. Message exposure c. Readership survey d. Article recall

The consultants who coach political candidates on improving their appearance in the media and handle media inquiries are called ______.

A. media handlers B. political planners C. campaign logisticians D. image managers