Lynn was asked to audit her organization's newsletter and assess what percentage of articles had been published on corporate finances over the past six months
Lynn selected a representative sample of past issues of the newsletter and categorized the stories under general headings. After a thorough examination of the samples, she found that 25 percent of the articles had been written on corporate finances. Which evaluation technique did Lynn use?
a. Content analysis
b. Message exposure
c. Readership survey
d. Article recall
A
You might also like to view...
Glenn, a behavioral scientist, is working upon the _
A) exploration of meaning B) explanation of universal laws of human behavior C) interpretation of an individual text in a specific context D) maintenance of status quo
First there was time shifting; now there is space shifting as consumers can watch television at any location with handheld screens. These have resulted in
A) increased advertising revenue. B) longer programming on traditional TV. C) television adapting to its viewers habits. D) fewer shows being produced