First there was time shifting; now there is space shifting as consumers can watch television at any location with handheld screens. These have resulted in

Jose is conducting research in his company's

latest product. He wants to get a large number of people's opinions on the same topics, but leave room to expand on and probe certain topics if he needs to during the interview. Jose should utilize a(n) . A. structured interview B. unstructured interview C. moderately structured interview D. uniquely structured interview

Public relations practitioners engage in planning because

A) the law requires it B) it helps an organization understand and focus its research C) it is very profitable D) A and C E) All of the above