A cost which remains constant per unit at various levels of activity is a
a. variable cost.
b. fixed cost.
c. mixed cost.
d. manufacturing cost.
Answer: a. variable cost.
Business
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Which of the following are characteristics of direct marketing?
a. exposure to a good or service through a nonpersonal medium and ordering via mail, phone, fax, or computer b. exposure to a good or service through a nonpersonal medium and ordering via personal interaction c. exposure to a good or service through a personal medium and ordering via mail, phone, fax, or computer d. exposure to a good or service through a personal medium and ordering via personal interaction
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The firm's initial ratio of current assets to total assets is ________. (See Table 14.2)
A) 3:1 B) 1:3 C) 2:1 D) 2:3
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