Which of the following are characteristics of direct marketing?
a. exposure to a good or service through a nonpersonal medium and ordering via mail, phone, fax, or computer
b. exposure to a good or service through a nonpersonal medium and ordering via personal interaction
c. exposure to a good or service through a personal medium and ordering via mail, phone, fax, or computer
d. exposure to a good or service through a personal medium and ordering via personal interaction
a
You might also like to view...
A distribution channel includes distributors, wholesalers, retailers, and agents that display, sell, or deliver a physical product or service to a buyer or user
Indicate whether the statement is true or false
A(n) ________ is a set of variables and their interrelationships designed to represent, in whole or in part, some real system or process
A) mathematical model B) graphical model C) verbal model D) all of the above