The number of weeds that remain living after a specific chemical has been applied averages 1.3 per square yard and follows a Poisson distribution. Based on this, what is the probability that a 3-square yard section will contain less than 4 weeds?

In sport marketing, the process of dividing a large, heterogeneous market into homogeneous groups of people who have similar wants and needs or demographic is called ____________.

Fill in the blank(s) with the appropriate word(s).

Which one of the following informal research methods may help public relations practitioners detect negative rumors about the organization before they spread too far?

A. Organizing community forums D. Reading field reports B. Analyzing newspaper content E. Observing personal contacts C. Monitoring social media