In sport marketing, the process of dividing a large, heterogeneous market into homogeneous groups of people who have similar wants and needs or demographic is called ____________.

Concerning qualified plans, which statement is false?

A. ESOP's invest in a portfolio of stock selected by the employer. B. Profit-sharing plans allow employees to share in the employer's success. C. Defined benefit plans are often linked to an employee's years of service. D. Defined benefit and defined contribution plans have different penalties for early distribution.

Which of the following is NOT one of the key areas in which the I/E Analysis is assessing business risk and change?

A. macro-economic B. industry C. demographics D. competitor E. company