Suppose that a firm incurs a demand variance of 400 units per week, and the variance of orders that it places equals 750 per week. What is the value of the bullwhip measure for this company?

If your marketing plan is part of a full business plan, you do not need to include __________________________

a. Target market information b. Contingency plans c. Financial data d. Differential or competitive advantage

An evaluation of the extent to which salespeople engage in cross-selling can be best measured through a _____ audit

a. disguised b. nondisguised c. companywide d. horizontal