Describe some data safeguards taken against security threats
What will be an ideal response?
The organization should protect sensitive data by storing it in encrypted form. Such encryption uses one or more keys in ways similar to that described for data communication encryption.
Another data safeguard is to periodically create backup copies of database contents. The organization should store at least some of these backups off premises, possibly in a remote location. Physical security is another data safeguard. The computers that run the DBMS and all devices that store database data should reside in locked, controlled-access facilities.
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How do marketers use customer relationship management (CRM) as a targeting tool?
What will be an ideal response?
The market subsegment that a company exclusively caters to may dry up, or it might grow to the point that it attracts larger competitors. This is why such companies practice ________
A) multiple niching B) mass marketing C) overall cost leadership D) low-price strategies E) dumping