A _____ question is intended to provoke a thought rather than elicit an answer

Answer the following statement(s) true (T) or false (F)

1. If a journalist finds a story interesting, he or she does not have to worry about its relevance to readers. 2. “Getting” the story means understanding why the story is important.

Answer the following statement(s) true (T) or false (F)

1. In the early stages of a campaign, modifying objectives to accommodate budgets is not recommended. 2. Organizational executives prefer that objectives are fully developed before being asked to respond to them. 3. Overcoming a hesitancy of setting objectives is an important step toward creating campaigns that connect with larger organizational and communication goals. 4. Most campaigns are careful to track only outcome objectives to ensure consistency. 5. An outtake objective does not indicate how much behavior change occurs in a target audience.