Answer the following statement(s) true (T) or false (F)

1. In the early stages of a campaign, modifying objectives to accommodate budgets is
not recommended.
2. Organizational executives prefer that objectives are fully developed before being
asked to respond to them.
3. Overcoming a hesitancy of setting objectives is an important step toward creating
campaigns that connect with larger organizational and communication goals.
4. Most campaigns are careful to track only outcome objectives to ensure consistency.
5. An outtake objective does not indicate how much behavior change occurs in a target
audience.

1. false
2. false
3. true
4. false
5. true

Communication & Mass Media

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Scientists assume that Truth is singular. They see a single, timeless reality "out there" that's not dependent on local conditions.

a. true b. false

Communication & Mass Media

According to the text, intrapersonal communication is communication

a. interaction typically between two people. b. interaction typically between two or more people. c. with one's self, including self-talk, imaging and visualization. d. with others, including talking, imaging and visualization.

Communication & Mass Media