What is a sustainable competitive advantage?
What will be an ideal response?
Answer: Giving buyers lasting reasons to prefer a firm's products or services over those of its competitors
Business
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One of the advantages of personal selling over other types of marketing communications is:
a. cold calling is easier than direct mail advertising b. it almost always costs less than other marketing communication alternatives c. it has greater reach than advertising d. salespeople can customize their message for a specific buyer e. there aren't as many ethical considerations as long as the sales rep is productive
Business
A univariate hypothesis test using the standard normal distribution is called the ________
A) F-test B) p-test C) t-test D) z-test E) poisson test
Business