Which of the following would be considered predatory pricing?
A) a company that prices it products below cost to get rid of a surplus
B) a company that prices below cost to drive out competitors
C) a company that offers a volume discount
D) a company that offers the suggested retail price on the manufacturer's package
E) a company that offers real-time pricing online
B
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In a recent study, the population of the affluent households was defined in four different ways: 1. households with income of $50,000 or more; 2. the top 20 percent of households, as measured by income;
3 . households with net worth over $250,000; and 4. households with spendable discretionary income 30 percent higher than that of comparable households. The number and characteristics of the affluent households varied depending upon the definition, underscoring the need to avoid ________. A) sampling frame error B) respondent selection error C) measurement error D) population definition error
________ is a construct equivalence issue that deals specifically with whether the categories in which brands, products, and behavior are grouped the same in different countries
A) Conceptual equivalence B) Item equivalence C) Functional equivalence D) Category equivalence