________ is a construct equivalence issue that deals specifically with whether the categories in which brands, products, and behavior are grouped the same in different countries

The Squishy Things Toy Company was established in 1948. It recently signed a large contract with a chain of retail toy stores. As a condition of the contract, the Squishy will be required to track and forecast product sales by linking in to the chain's sales database. Squishy will then be responsible for shipping products to the chain's regional warehouses as needed. The technology that is used for communication between Squishy and the chain is

A) vendor-managed inventory. B) sales force automation. C) electronic data interchange. D) optical character recognition.

When Tang noted in company commercials that the product was the official drink of NASA during the first moon landing, the proactive prevention strategy approach being used was:

A) impression management B) crisis management C) enhancement D) entitling