What are possible sources for external environment scanning?
A. Employee feedback, customer feedback, customer insight, research
B. All of these
C. Industry experts, census data, industry and government reports
D. Social media, trade associations, and magazines
B. All of these
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A company sold merchandise for $1,000 on account with terms of 2/15, n/30. The company uses a perpetual inventory system. Defective merchandise of $200 was returned two days later
If the payment was received after 30 days, the journal entry to record the cash receipt will include ________. A) a debit to Cash for $980 and a credit to Accounts Receivable for $980 B) a debit to Cash for $800 and a credit to Accounts Receivable for $800 C) a credit to Sales Revenue for $800 and a debit to Cash for $800 D) a credit to Cost of Goods Sold for $1,000 and a debit to Sales Revenue for $1,000
What must marketers do during the marketing strategy development phase of the new-product development process?
What will be an ideal response?