What must marketers do during the marketing strategy development phase of the new-product development process?
What will be an ideal response?
Marketers must identify the target market, estimate its size, and determine how the product can be positioned to effectively address the target market's needs.
Business
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Nicole receives ______, such as sick-leave days, vacation days, and free parking, from her employer.
Fill in the blank(s) with the appropriate word(s).
Business
Productivity gains through effective retailer-based energy management programs have been quite small
Indicate whether the statement is true or false
Business