For a company, Twitter can provide valuable information on how customers feel about a brand and what they are saying

Indicate whether the statement is true or false

TRUE

Business

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Dollar Shave Club attracted attention and comments by posting an irreverent online video on YouTube. This is an example of using ________

A) social media B) an interstitial C) a microsite D) a pay-per-click ad E) a mobile ad

Business

Linda Evans has been given the task of developing the product element of her company's marketing mix. List the components that will likely be included in this element of the marketing mix

What will be an ideal response?

Business