Linda Evans has been given the task of developing the product element of her company's marketing mix. List the components that will likely be included in this element of the marketing mix
What will be an ideal response?
Product variety, quality, design, features, brand name, packaging, sizes, services, warranties, and returns are the key elements of the product portion of the marketing mix.
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Which of the following is the first step pursued by an administrative agency in carrying out its adjudicative function in individual cases?
A) The agency against whom the complaint is made submits themselves to a hearing and decision by the administrative law judge. B) The agency files a complaint against the party with an administrative law judge (ALJ). C) The agency notifies the party against whom the complaint is made and conducts an investigation into the merits of the complaint. D) The agency negotiates with the party against whom the complaint is made to see if it can get the party to voluntarily stop the violation.
Jerrod is engaging in which of the following impression management techniques as far as his supervisor is concerned?
A) enhancement B) self-promotion C) excuses D) conformity E) apologizing