Marketing research is being given a negative image because of the misperception that marketing researchers misuse information they collect

An affective message strategy that connects a product with a consumer's experiences to build stronger ties with the consumer is which form of message strategy?

A) generic B) cognitive C) resonance D) emotional

Which of the following would most likely reduce resistance to control?

A) promoting strategic selection systems B) creating a system that has a flexible focus C) creating a system that creates reasonable accountability D) providing an appeals system overseen by central management