When asked to defend the policy he advocated, the representative insisted, "Unless
you're one of those ultra-conservative, homophobic types, you'll see the merits of this
proposal!" The representative's response illustrates _____.
A) language that helps clarify positions
B) style substituted for argument
C) language that promotes heightened awareness
D) language that captures, precisely, the essence of the opposition
B
Communication & Mass Media
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Which type of speech of tribute always employs humor?
A. eulogy B. toast C. testimonial D. roast
Communication & Mass Media
When Coors implemented its "turn it loose" marketing campaign in Spain, the result was a colloquial term for diarrhea. Which barrier to communication did the marketing team fail to overcome?
A. different communication codes B. stereotyping and prejudice C. assuming differences D. ethnocentrism
Communication & Mass Media