What are seven informal methods of audience analysis?
What will be an ideal response?
1. recall what audience members have said about themselves; 2. ask the moderator for
information about the audience; 3. consider the popular media that your audience is exposed to; 4.
perform a demographic analysis; 5. ask speakers who have addressed the same group in the past; 6.
research the general audience in the library; 7. use direct observation.
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For public relations practitioners, the best reason to run an organizational blog is that
A) It enables a real-time conversation with key stakeholders. B) It gives managers a "heads-up" on shutting down negative bloggers. C) It is artificial and full of "execu-babble." D) It provides a unique listening tool. E) Both A and D.
The best language is often the simplest
Indicate whether the statement is true or false