Given the following, calculate contribution margin and net income:
Indirect
DVD CD Expense
Net Sales $10,000 $5,000
Cost of Goods Sold 5,500 2,300
Operating Expenses (Indirect) $3,000
What will be an ideal response?
Answer: DVD CD Total
Net Sales $10,000 $5,000 $15,000
Cost of Goods 5,500 2,300 7,800
Gross Profit 4,500 2,700 $7,200
Operating Expenses 3,000
Net Income $4,200
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Jamie Nelson is interested in determining the satisfaction of people with the service provided by their telephone company (for landline customers only). She decides to draw her sample from the telephone directory. For Jamie's research, the telephone directory is serving as a(n):
a. sampling unit. b. element chart. c. sampling frame. d. element. e. census.
Why is direct mail popular among marketers? What are its weaknesses?
What will be an ideal response?