The primary users of external financial reports, as identified by the GASB, include all of the following except
a. Investors and creditors
b. Citizens
c. Governing boards
d. All of the above are considered to be primary users of external financial reports.
e. Both items a and b.
D
Business
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In the past, Miller Lite Beer relied on the slogan "Tastes great, less filling" to create which of the following?
a. the company's unique selling proposition b. the company's basis for identification c. the company's promotional mix d. the company's differential attribute
Business
Compensation plans may need to vary depending on the type of salespersons. Which type of salesperson benefits from consistent quarterly bonuses and social pressure?
A) stars B) core performers C) dogs D) cash cows E) laggards
Business