Fads are characterized by their ________
A) enduring nature that spans several generations
B) low rates of adoption by consumers
C) unusually high sales and rapid decline
D) basic and distinctive modes of expression that seldom become unpopular
E) non-attainment of the last two stages of the product life cycle
C
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Which of the following should a company attempting to succeed through differentiation do?
a. study buyers' needs and behavior b. include standardized products or services in products c. include desirable features that set itself apart from rivals d. understand what buyers are willing to pay for
Most people under the age of 25 have a strong belief in their own personal invincibility. An insurance agency targeting this group for life insurance would find this market segment categorizes the insurance as what type of product?
a. heterogeneous shopping b. relationship c. unsought d. exclusive