A mortgage with a 20% down payment will have a higher APR than one with less than 20% down

Marketers use ________ telephone marketing to receive orders from television ads and catalogs.

A) inbound B) outbound C) interactive D) direct-response E) business-to-business

A major gifts campaign should be based on

a. a direct mail solicitation sent to all members of the community b. a telephone campaign segmented according to zip code c. a telethon held on an annual basis, using trained volunteer solicitor d. a list of major donors to other campaigns in the community e. the benefits and costs that each prospect sees in giving