Write a brief note on the role of television as an advertising medium
What will be an ideal response?
Television is generally acknowledged as the most powerful advertising medium and reaches a broad spectrum of consumers at low cost per exposure. TV advertising has two particularly important strengths. First, it can vividly demonstrate product attributes and persuasively explain their corresponding consumer benefits. Second, it can dramatically portray user and usage imagery, brand personality, and other intangibles. Because of the fleeting nature of the ad, however, and the distracting creative elements often found in it, product-related messages and the brand itself can be overlooked. Moreover, the high volume of nonprogramming material on television creates clutter that makes it easy for consumers to ignore or forget ads.
You might also like to view...
Trade shows can be useful in generating solid publicity MOSTLY because they ________
A) provide an opportunity to showcase what's new to a captive, interested audience, including trade reporters B) generate information about your company that is sure to gain attention from media based where the show is held C) are always worth more than the cost in time, money, and human resources D) generate sales leads for the public relations department
Which of the following is an efficiency objective of collaboration?
A) to meet time and cost limits B) to have a meaningful experience C) to make a successful deliverable D) to grow in team capability