Trade shows can be useful in generating solid publicity MOSTLY because they ________
A) provide an opportunity to showcase what's new to a captive, interested audience, including trade reporters
B) generate information about your company that is sure to gain attention from media based where the show is held
C) are always worth more than the cost in time, money, and human resources
D) generate sales leads for the public relations department
A
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How may a tenant serve a notice to a landlord?
A. Personal delivery B. Substituted service on another person C. Posting and mail D. All of these
This scenario clearly represents a failure. Usually, such products are weeded out in the new-product development process. If not, they are ultimately withdrawn from the market. Identify this scenario
A) perceived value > price > cost B) perceived value > cost > price C) price > perceived value > cost D) price > cost > perceived value