You are helping a novice survey researcher learn effective ways to construct questionnaire items. In a brief essay, highlight the guidelines for constructing questionnaire items in a way that the novice researcher can understand what she or he should do (or avoid)
What will be an ideal response?
Essays should outline the guidelines found on pages 170-176. Specifically, essays should address (1) the appropriate selection of open and closed ended questions; (2) the importance of constructing clear questions; (3) the importance of avoiding double-barreled questions; (4) the respondent must be competent to answer the question; (5) the respondent must be willing to answer the questions; (6) the questions should be relevant to most respondents; (7) the questions should be simply worded and readable; (8) questions should avoid negative wording; and (9) questions should avoid biased wording.
You might also like to view...
The CEO asks the PR team to determine the appropriateconsumer baseat which to successfully conduct itsmarketing campaign for anew product. What step should the PR teamtaketo achieve this?
a. Identify the key public b. Motivate the actions of the key public c. Distribute materials to the audience d. Analyze the target audience
Leaving one's jacket on a seat at a ballgame is an example of a nonverbal __________
Fill in the blanks with correct word