The cash conversion cycle of a firm is the difference between the number of days resources are tied up in the operating cycle and the average number of days the firm can delay making payment on the production inputs purchased on credit

To be useful, a market segment should be ________, which means the largest possible homogeneous group worth going after with a tailored marketing program

A) measurable B) substantial C) accessible D) differentiable E) actionable

Cross-generational selling is most likely a challenge because different generations:

A) have different basic emotional needs B) prefer different forms of contact C) have different physiological needs D) feel mistrust for each other E) have power dynamic issues