If change interventions are to achieve significant and sustainable impact on performance, they must assure that current employee behaviors which were successful in the past are not altered

The revenue premium approach to estimating brand equity compares a branded product to the same product without a brand name, such as a private label brand

Indicate whether the statement is true or false

Which of the following quantifies how an investment in marketing impacts the firm's success, financially and otherwise?

A) return on marketing investment B) a Gantt chart C) a SWOT analysis D) portfolio analysis E) a PERT chart