Which of the following quantifies how an investment in marketing impacts the firm's success, financially and otherwise?
A) return on marketing investment
B) a Gantt chart
C) a SWOT analysis
D) portfolio analysis
E) a PERT chart
A
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When a time series appears to be increasing at an increasing rate, such that percentage difference from value to value is constant, the appropriate model to fit is the
A) linear trend. B) exponential trend. C) quadratic trend. D) None of the above.
Step 4 - Adapt the Message to Audience Needs and Concerns ? Envisioning your audience members allows you to adapt your message to meet their needs. Professional messages that are adapted to the needs and expectations of the audience build and protect goodwill between you and the recipient of the message. Adaptations include focusing on the audience's viewpoint, communicating ethically and
responsibly, building goodwill, and using the right language. Messages that are tailored to the concerns of the audience reflect _________. A. socialism B. a "me attitude" C. a "you attitude" Fill in the blank(s) with correct word