According to the agency planning model, __________ facts are required for the planning process

A renowned speech writer is hired by the CEO of a software company. The CEO wanted the writer to prepare a speech to present at the launch of her company's latest software

The speech writer agreed and started by asking the CEO details about her early school days up to the time when she became CEO of the firm. He also talked to the CEO's subordinates and to some family members. What is the relevance of the speechwriter's preparation, and why? a. To make the speech natural; the speech should reflect the personal side. b. To make the speech wordy; the anecdotes cannot be avoided. c. To make the speech lengthy; the audience needs to know the life of speaker. d. To make the speech sophisticated; audiences like to hear the achievements of the speaker.

Maslow's hierarchy of needs includes five levels: 1. physiological, 2. __________, 3. belonging and love, 4. self-esteem, 5. self-actualization

Fill in the blank(s) with the appropriate word(s).