A renowned speech writer is hired by the CEO of a software company. The CEO wanted the writer to prepare a speech to present at the launch of her company's latest software

The speech writer agreed and started by asking the CEO details about her early school days up to the time when she became CEO of the firm. He also talked to the CEO's subordinates and to some family members. What is the relevance of the speechwriter's preparation, and why?
a. To make the speech natural; the speech should reflect the personal side.
b. To make the speech wordy; the anecdotes cannot be avoided.
c. To make the speech lengthy; the audience needs to know the life of speaker.
d. To make the speech sophisticated; audiences like to hear the achievements of the speaker.

A

Communication & Mass Media

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Which group communication role is an individual assuming when he/she starts focusing more on personal objectives or goals rather than those of the group?

a) Self-centere b) Directional c) Maintenance d) Task

Communication & Mass Media

Darren is giving a speech about the learning abilities of young children. During the speech, he says, "Children have an amazing capacity to learn. Christina Peralta, a writer for Sesame Street, puts it this way in Filmtastic's 2005 documentary Behind the Street: 'A four-year-old is like a sponge, soaking up everything around he sees and hears.'" Darren has

A. not established his source's credibility. B. established the source's credibility by directly quoting the source. C. established the source's credibility by mentioning the author's professional reputation. D. established the source's credibility showing the source is affiliated with a trusted organization.

Communication & Mass Media