Storyboards cannot be used to elicit responses and gather requirements

The appearance of a box of Cheerios cereal in the children's movie Matilda is an example of which of the following for General Mills, its manufacturer?

a. paid-for public relations b. product placement c. a sales promotion d. advertising

The intercept of the security market line is the reward-to-risk ratio for taking on units of systematic risk

Indicate whether the statement is true or false.