The appearance of a box of Cheerios cereal in the children's movie Matilda is an example of which of the following for General Mills, its manufacturer?
a. paid-for public relations
b. product placement
c. a sales promotion
d. advertising
Ans: b. product placement
Business
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The virtue ethic states that ethical behavior arises from the virtues within one's character.
a. true b. false
Business
Involvement is the amount of time and effort a buyer invests in the search, evaluation, and decision processes of consumer behavior
Indicate whether the statement is true or false a. True b. False
Business