An employee will be more willing to communicate frankly to his or her supervisor:
a. when there is mutual trust between the supervisor and the employee.
b. if status differences are emphasized.
c. in a highly formal setting.
d. when the supervisor is prejudiced and maintains rigid discipline all the time.
a
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Johnson Plumbing Supply supplies everything a plumber needs to install bathrooms, kitchens and outside faucets for a home. The owner of the plumbing supply house sees a relationship between its sale of PVC (plastic) pipe and both housing starts and the average age of houses in its region of the country. Given this relationship, what sales forecasting technique will Johnson Plumbing be most likely to use?
A. The Delphi technique B. Sales force composite C. Buyers' intentions D. Time series analysis E. Statistical demand analysis
Which brand positioning level is most likely to create a relationship with a customer that engenders brand loyalty, commitment, and strong consumer equity?
A) benefits B) service attributes C) status D) values E) personality