Which brand positioning level is most likely to create a relationship with a customer that engenders brand loyalty, commitment, and strong consumer equity?

When a firm sets out to plan, implement, and control sales force activities, it is undertaking ________

A) sales territory structuring B) sales management C) team selling D) transactional selling E) performance objective setting

Which of the following federal agencies is empowered to enforce federal franchising rules?

A) the Federal Trade Commission (FTC). B) the Securities and Exchange Commission (SEC). C) the Federal Communications Commission (FCC). D) the Commodity Futures Trading Commission (CFTC).