At each level of a supply chain, an organization can work with many organizations both upand down the supply chain

Alan is an executive with an ad agency that has been entrusted with accounts for a used-car showroom, a home appliances maker, and a soap company

With reference to response hierarchy models, how does Alan plan communication strategies for the three accounts effectively?

When a process fails to satisfy a customer:

A) it is quite often the customer's fault. B) it is considered a defect C) it is time to reengineer the process. D) it is usually half the customer's fault and half the company's fault.