When a process fails to satisfy a customer:
A) it is quite often the customer's fault.
B) it is considered a defect
C) it is time to reengineer the process.
D) it is usually half the customer's fault and half the company's fault.
B
Business
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All else equal, the use of long-maturity debt is expected to be greater in those markets in which:
A. inflation is low B. capital markets are passive and illiquid C. the legal system's protection of bondholders' interests is weak
Business
The first step in the strategic brand management process is ________
A) measuring consumer brand loyalty B) identifying and establishing brand positioning C) planning and implementing brand marketing D) measuring and interpreting brand performance E) growing and sustaining brand value
Business